Enhancing Creativity and Transforming Places through Festivals, Thursday 14 March 4 PM at LTA, WSA

TC Festivals Event Poster

The ‘Transforming Creativity’ Research Group 

at Winchester School of Art, University of Southampton 

presents an academic event on festivals engaging researchers and practitioners. 

‘Enhancing Creativity and Transforming Places through Festivals’

This seminar seeks to foster exchange between festival researchers and practitioners based in Winchester and Southampton in order to reflect about the different ways in which media scholars and cultural theorists can engage in festival research. Through a series of presentations of festival examples from Asia, Africa, and Europe, the different scholars will discuss festivals as multifaceted events and “crossroads of capital” (Adesokan, 2011), looking at the social and economic impact of this mediated form of culture. In so doing, scholars will reflect on the transformative aspect of festivals, often involving the re-invention and re-marketing of places into tourist destinations (Gibson & Connell, 2011; Kirshenblatt Gimblett 1998) and re-signifying places for local audiences. Practitioners will address these questions from their situated case studies, focusing on the curation of film and arts for audiences in Winchester.


Adesokan, Akinwumi (2011). Postcolonial Artists and Global Aesthetics. Bloomington: Indiana University Press.

Gibston, Christopher & Connell, John (eds.) (2011). Festival Places: Revitalising Rural Australia. Clevedon: Channel View Publications.

Kirshenblatt-Gimblett, Barbara (1998). Destination Culture: Tourism, Museums and Heritage. Berkeley; London: University of California Press.

Date: Thursday 14 March.

Time: 4- 6 PM.

Venue: Winchester School of Art, West Side Building, Lecture Theatre A.

Speakers: Prof Jussi Parikka, Transmediale Festival in Berlin (Germany); Prof Robert Ed D’Souza, Kochi-Muziris Biennale in Kochi (India); Dr Estrella Sendra, International Festival of Folklore and Percussion in Louga (Senegal); Prof Lucy Mazdon & John Haynes, Winchester Film Festival (United Kingdom); Dr August Jordan Davis, Winchester Biennial Arts Festival, 10 days (United Kingdom). Chaired by Dr Mihaela Brebenel (Winchester School of Art, University of Southampton).

Format: 10-minute presentation each, followed by discussion in a round-table with the audience.

Organisers: Dr Estrella Sendra, as part of the ‘Transforming Creativity’ Research Group

About the ‘Transforming Creativity’ Research Group: 

Co-directed by Dr Dan Ashton and Dr Seth Giddings, the Transforming Creativity research group addresses contemporary change in the cultural and media industries, everyday and activist media cultures, critical making, and playful, critical and speculative design for cultural experience. Taking a critical approach to notions of creativity and imagination as a focus – and the our home within an art school as an inspiration –  we foreground on the one hand the professional and political generation of ideas and cultural products and on the other everyday consumption, play, activism and participatory culture. We emphasise the transformations of media, design and cultural industries and their creative practices wrought by digital media and social networks, and the playful, political and bottom–up cultures they facilitate. Throughout, the group keeps an eye out for the distributed, the political, the experimental, the affective, the queer, the playful, the transgressive and disruptive within creative industry and the everyday.


Transmediale and Post-digital Culture

This presentation will discuss the transmediale festival and its role in the wider landscape of media, art, activism and digital culture. Taking place annually in Berlin, the festival has grown from a video art festival into one of the largest international critical events in media art, but with a specific angle to combining issues of politics and activism with a critical engagement with art. Hence, it is less celebratory of “new technologies” than an engagement with art practices as part of a larger body of social debates. One of the research themes we have worked with them is about post-digital culture and institutions, and it was published as the first transmediale reader that collected several leading international theorists and critical technology artists in the volume Across and Beyond: a transmediale Reader on Post-Digital Culture, Concepts and Institutions (edited by Ryan Bishop, Kristoffer Gansing, Jussi Parikka and Elvia Wilk; Sternberg Press, 2016).

Jussi Parikka is professor in technologic culture and aesthetics at Winchester School of Art, University of Southampton. He is also Docent at University of Turku, Finland and author of several books on media archaeology, environmetal humanities and visual culture. These include among others Insect Media (2010), What is Media Archaeology? (2012) and A Geology of Media. He is also the co-editor of Writing and Unwriting Media (Art) History: Erkki Kurenniemi in 2048 (co-edited with Joasia Krysa, 2015).

The Biennale Ecosystem: Notes from Kochi

As a means of considering more broadly the actual and potential effects of Biennale ‘practices’, this presentation draws insights from the book India’s Biennale Effect (D’Souza & Manghani, 2017), which takes on the case of the Kochi-Muziris Biennale, established in 2012, and now into its 4th edition. At the time of writing the book, it had been described as one of the most significant newly emergent biennales, alongside Shanghai, Sharjah and Dakar. The study provided detailed examination of what the editors term the ‘biennale effect’ — a layered contestation of place, economics, art and politics. In presenting various perspectives and focusing on historical, political, aesthetic, commercial and educational aspects, a close reading is given of the unique context of the biennale as well as setting out a broader critical framework for understanding global contemporary art and its effects. What emerges, particularly in the context of Kochi and what has often been described as its ‘people’s Biennale, is a complex ‘ecosystem’ that draws together different groups and socio-economic structures, both to enable the biennale itself but also a ripple of different economic and creative effects and opportunities.

Robert E. D’Souza is Head of Winchester School of Art, University of Southampton, where he is Professor of Critical Practice. He has an international personal practice and research agenda that lies in the cross-cultural interactions of the overlapping areas of visual art, cultural study and social science with a sustained focus on India. His approach is to work collaboratively with other practitioners, writers, academics, institutions and students through a practice that questions the mythologizing of Indian identity by considering wider ideas of the interchange and tensions between identity, location and context. Recent publications, projects and exhibitions that respond to social and political change in relation to India include Outside  India at W+K Exp Gallery, Delhi, 2011 and the accompanying publication Outside India: Dialogues and Documents of Art and Social Change (W+K Delhi, 2012), Barcelona Masala: Narratives and Interactions in Cultural Space (Actar, 2013) and the inclusion of his installation End of Empire, at the 2nd edition of the Kochi-Muziris Biennale in 2014. Recent projects in relation to biennales include The Indian Biennale Effect: The Kochi- Murziris Biennale 12/12/12 (Journal of Cultural Politics, Duke University Press, 2013) and India’s Biennale Effect: A Politics of Contemporary Art (Routledge, 2016) launched at the 3rd Kochi-Muziris Biennale in 2016 and more recently the review Timely Provocations: The 3rd Kochi-Muziris Biennale for The Biennale Foundation website in January 2017. He is currently preparing new work for a commission from the Oslo Biennale, 2019.

Festivals in Rural Regions: International Festival of Folklore and Percussion (FESFOP) in Louga (Senegal)

Following a long history of festivities in the country, which date from the precolonial period, and the celebration of the First World Festival of Negro Arts in Dakar in 1966, Senegal has experienced an increasing festivalisation. The 1966 Festival was celebrated under the patronage of first president of independent Senegal, Léopold Sédar Senghor, as a state-funded initiative, and thus as a political project. In the twenty-first century, festivalisation would undergo an increasing detachment from the state, as cultural actors from different regions took the lead. The International Festival of Folklore and Percussion (FESFOP) is located in Louga, a rural region in the northwest of Senegal. Launched in 2000, it has celebrated eighteen editions, which take place annually from 28 December to 2 January. FESFOP is conceived as a “project of territory,” strongly linked to its rural dimension. This presentation examines the ways in which this festival operates as a “crossroads of capital” (Adesokan, 2011), through a decentralisation of the festival time and space. FESFOP serves as an illustrative example of the way in which certain places, particularly in rural contexts, are revitalised and reinvented through festivals, generating different forms of capital that extend beyond the festival dates.

Estrella Sendra is Teaching Fellow in Global Media Industries at Winchester School of Art, University of Southampton. a scholar, teacher, documentary filmmaker, journalist and festival organiser who seeks to contribute to the de-Westernisation of Media and Cultural Studies. He PhD research, funded by SOAS, University of London, looked at festivals in Senegal. She has published in international journals on different aspects of media, film, cultural studies and creative industries, such as African cinema, migration, particularly drawing on her area of expertise Senegal, for instance in ‘Displacement and the Quest for Identity in Gomis’s’ cinema, in a close-up on Senegalese cinema in Black Camera. In 2014 and 2015, she was the director of the Cambridge African Film Festival.

Winchester Film Festival

Established in 2012, the Winchester Film Festival hosted its seventh edition from 3 to 10 November 2018, with a selection of titles from over 50 different countries. As the only film festival in Winchester, it seeks to expose viewers to films they would not necessarily choose to see. It constitutes a window to an unseen world. Festival founder and director, John Haynes, will offer a practice-based presentation on the history of the festival, its specific aims and the relationship between film and venue.

John Hayes is founder and director of the Winchester Film Festival, editor in chief of the satire magazine SMUG and co-director of the upcoming National Portrait open Salon Auteur. John has curated over 25 exhibitions,  run 5 international film clubs and acts as agent to award winning satire artist Mark Michael.  In 2015 John guided the WFA to be Winners of the BID commitment to the City Award.  John’s background is as therapist and he is author of’ the books ‘The Art of Being Human‘, a therapist’s guide to romance, football, evolution and heaven and ‘Safe Space’, a practitioner’s guide to treating anxiety.  John is also responsible for the language acquisition methodology the  Spiral Approach Method.  In previous incarnations, John has lived in Malawi, Morocco, Spain, Italy, Yugoslavia and Beirut.

Prof Lucy Mazdon is part of the festival judges. She has published widely in the fields of festivals, film and television. Her recent publications include essays exploring Franco-British Cinematic Relations (Je t’aime, moi non plus: Franco-British Cinematic Relations, Berghahn, 2010). Currently Mazdon teaches courses on contemporary French cinema, French cinema of the 1930’s, and cinema and childhood, at the renowned University of Southampton.

Winchester Biennial Arts Festival, 10 days

In 2015, Dr August Jordan Davis, as Director of The Winchester Gallery at WSA, was invited to participate in the Winchester biennial arts festival, 10days. As a member of the selection panel, August helped select artists from the open call to participate in that year’s festival, especially selecting the 10 artists / collectives to exhibit in The Winchester Gallery. That year’s theme was a meditation on Chalk and our show brought together artists from the region alongside WSA staff, students and alumni. Our show invited viewers on a journey to walk through chalk as medium, metaphor and channel. And we reached over 750 visitors in just a fortnight in October 2015. August also chaired an artists’ talk at the Discovery Centre during the festival, speaking with other artists from other venues in the festival.

Dr August Jordan Davis is Senior Lecturer, MA Programme Leader – Contemporary Curation, and Director of The Winchester Gallery since joining Winchester School of Art, University of Southampton in September 2011. August is a feminist art historian and curator, with a BFA from University of North Texas, MA from Keele University, and a PhD from the University of Liverpool. August writes about North American feminist art practice since the 1960s, with much focus on the theoretical implications of the work of Martha Rosler. Recent publications include guest co-editing a special issue of Third Text journal entitled Transfigurations: Transnational Perspectives on Domestic Spaces with Dr Basia Sliwinska. She has been invited to speak internationally on contemporary curation including at the Kochi-Muziris Biennale, the Venice Biennale, and at Contemporary Istanbul.

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